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The Importance of Upgrading Your Domain Name When Rebranding by

Here’s our commentary to the article Explains the Importance of Upgrading a Domain Name When Rebranding first published by

In order to adapt to new methods of online shopping, rebranding companies need a domain name update strategy.

When a company rebrands to its best domain name, 45 percent can see an increase in traffic and conversions.

The offers ways to choose a domain name that will boost a business’ ranking with search engines.

If your budget or availability do not allow for an exact match, you can try a .net, .org or any other extension to increase credibility.

By registering your new brand, you will be able to protect common spellings, variations, hyphenated versions, and phonetic equivalents.

New businesses and rebrandings can take advantage of free consultations and starter sites from

Read a clipping from the article:

Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of

Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when (a productivity platform) rebranded to, it saw an increase of 45 percent in web traffic and conversions, according to 

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